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WeChat is China's most frequently used app.
It's the home screen for virtually all Chinese consumers. Those consumers expect to find your brand on WeChat.
One of the preferred e-wallets for online payments in China.
One of the preferred mobile payment solutions for offline retailers in China.
It's not the variety of things you can do on WeChat that makes it so powerful, it's the fact that they are all in one app.
The world's first to combine social media & e-commerce on a large scale, creating: social commerce!